Corporate Partnerships and Sponsorships in the Non-Profit Sector: Foundations and Opportunities
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-01
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About the Article
Corporate partnerships and sponsorships have emerged as central mechanisms for strengthening the capacity of non-profit organizations across diverse contexts, particularly in developing economies and low-resource settings. These collaborations extend beyond financial support to encompass in-kind contributions, technical expertise, and visibility—resources that many non-profits cannot otherwise access. This article critically examines the foundational role of corporate partnerships and sponsorships, analyzing their potential benefits and limitations while situating them within broader debates on sustainability, accountability, and cross-sector collaboration. By outlining conceptual underpinnings, highlighting illustrative examples, and discussing challenges such as conflict of interest, dependency, and reputational risk, the article provides a framework for academics and practitioners to understand and strategically implement corporate collaboration.
Key Topics
- Corporate partnerships
- Sponsorship in non-profits
- Sustainability
- Capacity building
- Accountability
- Cross-sector collaboration
Suggested Citation
Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships in the Non-Profit Sector: Foundations and Opportunities. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-01
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| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
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