Content Creation Strategies for Non-Profit Organizations on Social Media
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-04
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About the Article
This article examines the principles and practices of content creation for non-profit organizations on social media, emphasizing storytelling, authenticity, and relevance as central drivers of engagement. It explores the value of diversifying content formats—including text, images, infographics, video, and live sessions—and highlights how affordable digital tools such as Canva, InShot, and Buffer support quality and efficiency. By bridging theory with practice, the article demonstrates how non-profits can foster trust, sustain visibility, and strengthen impact through strategic and emotionally resonant digital communication.
Key Topics
- Storytelling as a tool for emotional connection
- Authenticity and trust in digital communication
- Relevance and timeliness in content strategy
- Diversification of content formats (text, images, video, live)
- Use of affordable digital tools for content creation
- Balancing quality, consistency, and efficiency
- Linking content creation with mission-driven objectives
Suggested Citation
Kazanskaia, A. N. (2025). Content Creation Strategies for Non-Profit Organizations on Social Media. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-04
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