Community-Based Fundraising: Building Sustainable Support Through Local Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-01
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About the Article
Community-based fundraising has become a crucial strategy for non-profit organizations striving to achieve financial sustainability and community ownership. In regions where traditional donor-based models are insufficient, local engagement provides both material resources and relational strength. This article situates community-based fundraising within the frameworks of participatory development and social capital, demonstrating how localized practices enhance trust, donor loyalty, and social cohesion. Drawing on theory, practice, and a rural health case study, the article explores how community events, peer-to-peer campaigns, local business partnerships, and volunteer mobilization transform fundraising into a vehicle for resilience and empowerment. It concludes that community-based approaches are not only viable fundraising strategies but also pathways toward long-term, community-driven development.
Key Topics
- Community-based fundraising
- Social capital and local networks
- Participatory development
- Donor engagement strategies
- Partnerships with local businesses
- Sustainable non-profit support
Suggested Citation
Kazanskaia, A. N. (2025). Community-Based Fundraising: Building Sustainable Support Through Local Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-01
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