Journal: Journal of Non-Profit Studies

Publisher: NEYA Global Publishing
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
Publication date: August 10, 2025
Article DOI: https://doi.org/10.64357/neya-gjnps-cpt2025
Journal DOI: https://doi.org/10.64357/neya-gjnps

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Abstract

This teaching paper presents a structured template for developing a communication plan in the non-profit sector. It guides organizations through defining audiences, crafting key messages, selecting communication channels, and setting timelines to ensure clarity, consistency, and impact in outreach efforts.

Keywords: communication plan, strategic messaging, outreach, stakeholder engagement, non-profit strategy, teaching paper 

References 

Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations (5th ed.). Wiley.

Drucker, P. F. (1990). Managing the Non-Profit Organization: Principles and Practices. HarperCollins.

Kazanskaia, A. N. (2025). Strategic Planning for Social Impact. NEYA Global Publishing.

Kazanskaia, A. N. (2025). Communicating for Impact: Strategic Engagement in Non-Profit Planning and Implementation.

Kazanskaia, A. N. (2025). Bridging Strategy and Execution: Implementation Planning in Non-Profit Organizations.

Kazanskaia, A. N. (2025). Teaching Paper: Feedback Mechanisms and Tools Enhancing Strategic Planning in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-fmt2025

Kazanskaia, A. N. (2025). Teaching Paper: Strategic Planning Process Checklist. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-tp-sppc2025

Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing. https://doi.org/10.64357/marketing-communications-2025

Kazanskaia, A. N. (2025). Visualizing Impact: Data Communication Strategies. NEYA Global Publishing.

Call to Action

Download Communication Plan Template to design clear, consistent, and impactful communication strategies. Discover more tools in the Journal of Non-Profit Studies: https://doi.org/10.64357/neya-gjnps