Communicating with External Audiences in Faith-Based Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-06
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
This article examines external communication as a cornerstone of faith-based organizations’ legitimacy, visibility, and sustainability. By articulating mission, values, and impact effectively, organizations strengthen trust with donors, beneficiaries, governments, and the public. Structured strategies — including stakeholder mapping, public relations, media engagement, digital platforms, and grassroots outreach — are analyzed as tools for maximizing reach and credibility in resource-constrained contexts.
Case studies from Compassion International, World Vision, Islamic Relief Worldwide, BRAC, and Caritas Internationalis demonstrate how tailored communication fosters inclusivity, transparency, and long-term engagement. The discussion highlights the importance of storytelling, impact reporting, and cultural sensitivity to resonate with diverse audiences. For scholars, this article contributes to nonprofit literature on communication and stakeholder engagement; for practitioners, it provides actionable strategies to optimize outreach with limited resources.
Key Topics
- External communication as a foundation of legitimacy and visibility
- Stakeholder mapping and segmentation
- Public relations, media engagement, and community outreach
- Digital communication: websites, social media, email, fundraising
- Storytelling and impact reporting for trust-building
- Case studies: Compassion International, World Vision, Islamic Relief, BRAC, Caritas
Suggested Citation
Kazanskaia, A. N. (2025). Communicating with External Audiences in Faith-Based Organizations. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-06
References
Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations. John Wiley & Sons.
Ebrahim, A. (2003). Accountability in practice: Mechanisms for NGOs. World Development, 31(5), 813–829.
https://doi.org/10.1016/S0305-750X(03)00014-7
Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.
https://doi.org/10.1017/CBO9781139192675
Kazanskaia, A. N. (2025). Mission and Values in Faith-Based Organizations. NEYA Global Publishing.
https://doi.org/10.64357/mission-values-faith-based-2025
Kazanskaia, A. N. (2025). Developing a strong brand in faith-based organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-03
Kazanskaia, A. N. (2025). Storytelling and value articulation in faith-based organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-07
Kazanskaia, A. N. (2025). Stakeholder engagement in faith-based organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-08
Kazanskaia, A. N. (2025). Communication Strategies for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/communication-strategies-religious-2025
Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025
Kazanskaia, A. N. (2025). Interfaith Dialogue: Promoting Understanding and Cooperation. NEYA Global Publishing.
https://doi.org/10.64357/interfaith-dialogue-2025
Lewis, D. (2013). Non-Governmental Organizations, Management and Development (3rd ed.). Routledge.
https://doi.org/10.4324/9780203591185
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17(3), 337–353.
https://doi.org/10.1111/j.1083-6101.2012.01576.x
Sargeant, A., & Jay, E. (2014). Fundraising Management: Analysis, Planning and Practice. Routledge.
https://doi.org/10.4324/9780203485873
