Case Studies of Successful Digital Communication in Religious Non-Profits: Global Lessons and Local Adaptations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-digital-casestudies-2025
Open Publication PDF →
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
This article analyzes case studies from Kenya, India, Brazil, Nigeria, the Philippines, and Ghana to explore how religious non-profits successfully employ digital communication. The findings show that accessible platforms, hybrid strategies, interactive content, and consistent updates enhance participation, resource mobilization, and community trust. Success is driven not by technology alone, but by cultural sensitivity, inclusivity, and the ability to align tools with community needs.
Key Topics
- WhatsApp and community mobilization in Kenya
- Facebook Live webinars in India
- Instagram youth engagement in Brazil
- Hybrid radio-SMS outreach in Nigeria
- YouTube streaming in the Philippines
- Mobile apps for integrated engagement in Ghana
- Lessons in accessibility, interactivity, and consistency
Academic Value
By examining diverse global contexts, this article contributes to scholarship on digital inclusion, participatory media, and religious communication. It provides evidence-based insights for academics and replicable models for practitioners, showing how digital tools can be adapted to strengthen organizational resilience and community belonging.
References
De la Cruz, J., & Santos, M. (2020). Streaming faith: YouTube as a platform for religious engagement in the Philippines. Asian Journal of Communication, 30(4), 389–404.
https://doi.org/10.1080/01292986.2020.1833952
Kamau, P., & Njeri, L. (2020). WhatsApp as a mobilization tool in Kenyan churches. African Journal of Media Studies, 13(1), 77–92.
Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025
Kazanskaia, A. N. (2025). Engaging Diverse Religious Communities. NEYA Global Publishing.
https://doi.org/10.64357/engaging-diverse-religious-communities-2025
Kazanskaia, A. N. (2025). Case studies of successful digital communication in religious non-profits: Global lessons and local adaptations. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-digital-casestudies-2025
Kazanskaia, A. N. (2025). Online community building in religious non-profits: Participation, moderation, and cultural sensitivity. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-online-community-2025
Mensah, P., & Owusu, D. (2020). Mobile applications and religious engagement in Ghana. African Journal of Media Studies, 12(3), 201–218.
Oluwaseun, A., & Adewale, K. (2020). Hybrid religious communication: Combining radio and SMS in Nigeria. African Journal of Media Studies, 12(2), 145–161.
Silva, R., & Pereira, L. (2021). Youth engagement on Instagram in Brazilian faith-based organizations. Latin American Journal of Communication, 28(1), 99–116.
Singh, P., & Gupta, R. (2019). Leveraging Facebook Live for religious education in India. International Journal of Nonprofit and Voluntary Sector Marketing, 24(3), e1687.
