Case Studies in Communication for Religious Non-Profits: Lessons from Global Initiatives
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-10
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About the Article
This article analyzes case studies of communication strategies used by religious non-profits across Kenya, India, and Brazil. It highlights how grassroots engagement, storytelling, cultural adaptation, and integration of religious values strengthen communication effectiveness, particularly in resource-constrained contexts. The study identifies key lessons, including the power of partnerships with local leaders, the importance of culturally adapted messages, and the role of visual aids and personal testimonies in fostering emotional resonance. It further emphasizes how combining traditional communication methods with digital tools expands accessibility and impact. For academics, the article contributes to understanding how theory translates into practice in diverse contexts. For practitioners, it offers actionable, replicable models for designing credible and impactful communication campaigns.
Key Topics
- Grassroots engagement and trust-building
- Storytelling and personal testimonies in communication
- Visual communication in low-literacy contexts
- Cultural and linguistic adaptation of messages
- Partnerships with community leaders and institutions
- Integration of traditional and digital communication tools
Suggested Citation
Kazanskaia, A. N. (2025). Case Studies in Communication for Religious Non-Profits: Lessons from Global Initiatives. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-10
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