Building Effective Social Media Systems for Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-10
About the Article
This article explores how non-profits can build structured social media systems that integrate people, processes, and tools. It highlights the importance of clear team roles—content creators, community managers, and analysts—in ensuring consistent messaging, cultivating relationships, and using data to refine strategy. The article underscores the value of continuous training through platforms like Coursera, LinkedIn Learning, and Hootsuite Academy, which help staff adapt to evolving digital practices. It also compares in-house, outsourced, and hybrid models of management, drawing on examples from WWF, Doctors Without Borders, and Save the Children. The findings emphasize that organizational systems—defined by roles, training, and resourcing—are essential to translate digital opportunities into sustainable, mission-driven outcomes.
Key Topics
- Structuring non-profit social media teams: creators, managers, analysts
- Continuous training and digital upskilling
- In-house management: control and consistency
- Outsourcing: access to expertise and scalability
- Hybrid approaches for balance and flexibility
- Case studies: WWF, Doctors Without Borders, Save the Children
Suggested Citation
Kazanskaia, A. N. (2025). Building Effective Social Media Systems for Non-Profit Organizations. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-10
References
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https://doi.org/10.64357/neya-gjnps-tech-smm-tp-02
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https://doi.org/10.64357/neya-gjnps-tech-smm-tp-03
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https://doi.org/10.64357/neya-gjnps-tech-smm-tp-04
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