Building and Maintaining Corporate Relationships in the Non-Profit Sector
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-06
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Corporate partnerships are not secured through a single agreement but through sustained relationship-building practices that require strategy, consistency, and mutual commitment. This article explores approaches for initiating and maintaining productive relationships between non-profits and corporations, highlighting outreach, rapport-building, transparency, and employee involvement as key factors in long-term success. Drawing on case studies from India, Kenya, Africa, and Latin America, it demonstrates how shared goals, trust, and volunteer engagement transform initial agreements into enduring collaborations. Challenges such as sustaining corporate interest over time and aligning employee volunteer programs with organizational needs are critically analyzed, with practical strategies for overcoming them. For academics and practitioners alike, the findings emphasize that relationship management is not peripheral but central to corporate collaboration, enhancing both non-profit sustainability and corporate credibility.
Key Topics
- Corporate partnerships
- Relationship management
- Employee engagement
- Transparency
- Volunteer programs
- CSR collaboration
Suggested Citation
Kazanskaia, A. N. (2025). Building and Maintaining Corporate Relationships in the Non-Profit Sector. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-06
References
| Austin, J. E., & Seitanidi, M. M. (2012). Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Nonprofit and Voluntary Sector Quarterly, 41(5), 726-758. https://doi.org/10.1177/0899764012450777 | ||||
| Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2004). Social alliances: Company/nonprofit collaboration. California Management Review, 47(1), 58-90. https://doi.org/10.2307/41166287 | ||||
| Caligiuri, P., Mencin, A., & Jiang, K. (2013). Win-win-win: The influence of company-sponsored volunteerism programs on employees, NGOs, and business units. Personnel Psychology, 66(4), 825-860. https://doi.org/10.1111/peps.12019 | ||||
| Jamali, D., & Keshishian, T. (2009). Uneasy alliances: Lessons learned from partnerships between businesses and NGOs in the context of CSR. Journal of Business Ethics, 84(2), 277-295. https://doi.org/10.1007/s10551-008-9708-1 | ||||
| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Philanthropy in Transition: Trends and Innovations. NEYA Global Publishing. https://doi.org/10.64357/philanthropy-transition-2025 | ||||
| Kazanskaia, A. N. (2025). Fundraising Innovations. NEYA Global Publishing. https://doi.org/10.64357/fundraising-innovations-2025 | ||||
| Kazanskaia, A. N. (2025). Strategic Partnerships & Collaborations. NEYA Global Publishing. https://doi.org/10.64357/strategic-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Effective Sponsorship Strategies for Non-Profit Organizations. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-05 | ||||
| Kazanskaia, A. N. (2025). Sustainability and Growth in Corporate-Non-Profit Partnerships. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-12 | ||||
| Patton, M. Q. (2015). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press. | ||||
| UN Global Compact. (2021). Uniting business for a better world. United Nations | ||||
