Building a Digital Transformation Strategy: Goals, Roadmaps, and Stakeholder Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-gdtdgttrfm-04
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About the Article
Digital transformation strategies determine whether organizations can successfully navigate the complexities of integrating digital technologies into their operations, culture, and mission. This article examines the essential components of strategy design, focusing on SMART goals, organizational alignment, roadmap development, and stakeholder engagement. It emphasizes leadership commitment, cross-departmental collaboration, and customer-centered approaches as critical drivers of success. The discussion addresses barriers such as limited resources, skill gaps, and resistance to change, while highlighting best practices including pilot projects, participatory planning, and iterative improvement. Special attention is given to non-profits and resource-constrained contexts, where cost-effective approaches, open-source solutions, and partnerships are central. The article concludes that digital transformation strategy is not a one-time blueprint but an evolving, adaptive process requiring alignment, inclusion, and sustained leadership.
Key Topics
- Digital transformation strategy
- SMART goals
- Stakeholder engagement
- Leadership
- Organizational change
- Resource allocation
Suggested Citation
Kazanskaia, A. N. (2025). Building a Digital Transformation Strategy: Goals, Roadmaps, and Stakeholder Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-gdtdgttrfm-04
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