Big Data Insights in Non-Profit Organizations: Strategies, Tools, and Applications
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-adv-dt-an-05
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About the Article
Big data enables non-profit organizations to analyze extensive and heterogeneous datasets, uncovering patterns, trends, and actionable insights. This article explores tools and technologies supporting big data analytics—including Hadoop, Spark, NoSQL databases, and cloud-based data warehouses—and methodological approaches such as data mining, machine learning, statistical analysis, text analytics, and real-time data streams. Case studies illustrate applications in crisis response, environmental monitoring, healthcare, education, and fundraising optimization. Challenges such as data quality, ethical considerations, and infrastructure requirements are addressed, with recommendations for effective implementation including goal-setting, scalable platforms, robust data governance, and technical collaboration. By adopting structured big data practices, non-profits can strengthen decision-making, enhance accountability, and expand social impact in an increasingly data-driven world.
Key Topics
- Big data analytics in non-profit organizations
- Cloud platforms and scalable storage solutions
- Data integration, visualization, and real-time analytics
- Program optimization and operational efficiency
- Data governance and ethical considerations
- Applications in healthcare, education, conservation, and fundraising
Suggested Citation
Kazanskaia, A. N. (2025). Big Data Insights in Non-Profit Organizations: Strategies, Tools, and Applications. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-adv-dt-an-05
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