Big Data Analytics and Decision-Making in Contemporary Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-hr-bg-dt-01
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About the Article
The exponential growth of digital information has transformed how organizations approach decision-making. Big data, characterized by its volume, velocity, variety, veracity, and value, introduces both opportunities and challenges for organizations seeking to leverage data strategically. This article examines the role of big data analytics in shaping organizational decision-making, highlighting theoretical foundations, practical benefits, and the risks associated with governance and ethics. By integrating case studies and contextual analysis, it emphasizes how businesses and non-profits alike can utilize big data to enhance performance, resilience, and innovation—while also addressing constraints in resource-limited environments.
Key Topics
- Big data analytics
- Organizational decision-making
- Data governance and ethics
- Predictive and prescriptive analytics
- Digital transformation
- Resource-constrained contexts
Suggested Citation
Kazanskaia, A. N. (2025). Big Data Analytics and Decision-Making in Contemporary Organizations. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-hr-bg-dt-01
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