Applications of Qualitative Research in Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-10
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
This article explores the practical applications of qualitative research for non-profit organizations, emphasizing its role in program evaluation, needs assessment, advocacy, and documentation of success stories. It highlights methods such as interviews, focus groups, case studies, and participatory storytelling for capturing nuanced insights into community needs, experiences, and perceptions. Emphasis is placed on cultural sensitivity, stakeholder engagement, and methodological rigor to ensure relevance, credibility, and sustainability. Through illustrative examples, the article demonstrates how qualitative research informs program design, enhances advocacy, and amplifies community voices, enabling non-profits to align interventions with local realities and achieve meaningful social impact.
Key Topics
- Qualitative research
- Non-profit organizations
- Program evaluation
- Advocacy
- Needs assessment
- Storytelling
Suggested Citation
Kazanskaia, A. N. (2025). Applications of Qualitative Research in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-10
References
| Chambers, R. (2014). Rural development: Putting the last first. Routledge. https://doi.org/10.4324/9781315835815 | ||||
| Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE. | ||||
| Kazanskaia, A. N. (2025). Qualitative Research Methods. NEYA Global Publishing. https://doi.org/10.64357/qualitative-research-methods-2025 | ||||
| Kazanskaia, A. N. (2025). Grant Reporting and Data Analysis. NEYA Global Publishing. https://doi.org/10.64357/grant-reporting-data-analysis-2025 | ||||
| Kazanskaia, A. N. (2025). Data Analysis: Turning Information into Insight. NEYA Global Publishing. https://doi.org/10.64357/data-analysis-insight-2025 | ||||
| Kazanskaia, A. N. (2025). Tools for Strategic Evaluation. NEYA Global Publishing. https://doi.org/10.64357/tools-evaluation-2025 | ||||
| Kazanskaia, A. N. (2025). Planning Qualitative Research for Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-03 | ||||
| Kazanskaia, A. N. (2025). Reporting Qualitative Findings: Strategies for Clarity, Accessibility, and Impact. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-09 | ||||
| Patton, M. Q. (2015). Qualitative research and evaluation methods (4th ed.). SAGE. | ||||
| Riessman, C. K. (2008). Narrative methods for the human sciences. SAGE. | ||||
| UNDP. (2020). Human development report 2020: The next frontier - Human development and the Anthropocene. United Nations Development Programme. | ||||
| Chambers, R. (2017). Participatory workshops: A sourcebook of 21 sets of ideas and activities. Routledge. | ||||
