Author: Dr. Anna Neya Kazanskaia

Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-corporate-2025

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About the Article

Corporate partnerships have become a cornerstone of non-profit sustainability, offering resources, expertise, and visibility beyond traditional donor support. This article examines strategies for identifying suitable partners, designing persuasive sponsorship proposals, and managing long-term relationships with transparency and accountability. It highlights the relevance of engaging local businesses, international corporations, and SMEs, illustrating how alignment with corporate CSR priorities generates dual benefits for companies and communities. Case studies from South Asia, Sub-Saharan Africa, and Latin America demonstrate successful collaborations in health, education, and conservation, while challenges such as balancing expectations and ensuring measurable impact are critically explored.

Key Topics:

• Identifying and aligning with corporate partners
• Designing sponsorship proposals for diverse audiences
• CSR-driven collaboration and shared value creation
• Relationship management and accountability
• International case studies of sustainable partnerships
• Challenges: expectations, transparency, and impact

Academic Value:

This article situates corporate partnerships within the broader discourse on cross-sector collaboration, sustainability, and legitimacy. It contributes theoretical and practical insights on how non-profits can strategically cultivate and manage partnerships that balance mission integrity with corporate interests. For practitioners, it offers actionable frameworks to design, implement, and sustain collaborations that advance both organizational resilience and community development.

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