Qualitative Research Methods
Author:
Dr. Anna Neya Kazanskaia
Publisher:
NEYA Global Publishing
Year:
2025
DOI:
https://doi.org/10.64357/qualitative-research-methods-2025
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About the Book
Qualitative Research Methods provides non-profit professionals, researchers, and community leaders with a practical and in-depth guide to understanding and applying qualitative methodologies in diverse and challenging contexts. Unlike quantitative approaches that focus on numbers and statistics, qualitative research captures the stories, perspectives, and lived realities of individuals and communities—making it especially valuable for organizations operating in developing countries, low-income regions, and culturally diverse environments.
The book explores how qualitative research can uncover complex social dynamics, inform program design, shape policy advocacy, and strengthen community engagement. Readers will learn how to frame meaningful research questions, select appropriate qualitative methods, and conduct ethical, culturally sensitive studies. From interviews and focus groups to narrative and case study analysis, the text provides actionable techniques for gathering and interpreting rich, descriptive data.
Through real-world examples and grounded theory, Qualitative Research Methods demonstrates how participatory and adaptable approaches can overcome barriers like low literacy levels, cultural differences, and resource constraints—ensuring that research findings are both relevant and transformative.
Key Topics
- Fundamental principles and applications of qualitative research
- Distinctions between qualitative and quantitative methodologies
- Designing research questions and selecting methods
- Conducting interviews, focus groups, and participatory observation
- Narrative analysis, thematic analysis, and case study methodology
- Ethical considerations: informed consent, confidentiality, cultural respect
- Engaging communities in the research process
- Using qualitative insights to shape programs and advocacy efforts
- Adapting methods for low-literacy and resource-limited settings
- Integrating qualitative findings with quantitative data for deeper insights
- Communicating qualitative research to stakeholders and policymakers
Academic Value
This book serves as both a foundational reference and a practical manual for applying qualitative research in the non-profit sector. It bridges rigorous methodology with real-world relevance, enabling practitioners to generate insights that directly inform decision-making, program design, and advocacy.
Citation Formats
APA
Kazanskaia, A. N. (2025). Qualitative Research Methods. NEYA Global Publishing. https://doi.org/10.64357/qualitative-research-methods-2025
MLA
Kazanskaia, Anna Neya. Qualitative Research Methods. NEYA Global Publishing, 2025. https://doi.org/10.64357/qualitative-research-methods-2025
Chicago (Author–Date)
Kazanskaia, Anna Neya. 2025. Qualitative Research Methods. NEYA Global Publishing. https://doi.org/10.64357/qualitative-research-methods-2025
Harvard
Kazanskaia, A. N., 2025. Qualitative Research Methods. NEYA Global Publishing. Available at: https://doi.org/10.64357/qualitative-research-methods-2025
IEEE
A. N. Kazanskaia, Qualitative Research Methods. NEYA Global Publishing, 2025. doi: 10.64357/qualitative-research-methods-2025
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About the Author
Dr. Anna Neya Kazanskaia is an internationally recognized strategist, educator, and author with over a decade of experience in the non-profit sector. Founder of NEYA Global and NEYA Global Publishing, she has developed a 100-book charity library to equip leaders, staff, and communities with actionable knowledge. Holding degrees in philosophy, law, and technology in education, she specializes in creating practical, resource-adapted solutions that drive measurable impact in challenging environments.
