Community-Based Fundraising – Book Cover — Cover of the book Community-Based Fundraising by Dr. Anna Neya Kazanskaia

Community-Based Fundraising: Engaging Local Supporters

Author:
Dr. Anna Neya Kazanskaia

Publisher:
NEYA Global Publishing

Year:
2025

DOI:
10.64357/community-based-fundraising-2025
https://doi.org/10.64357/community-based-fundraising-2025

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About the Book

Community-Based Fundraising explores how non-profits can transform their fundraising approach by engaging the people closest to their mission—the local community. This method goes beyond simply raising money; it strengthens relationships, builds trust, and creates a lasting support network that shares ownership of the organization’s vision.

Drawing on real-world examples, including a case in which a rural health program overcame severe funding shortages through grassroots engagement, the book demonstrates the power of community-based initiatives to deliver sustainable change. It outlines practical steps for identifying and mobilizing local supporters, building loyalty, and integrating traditional and digital fundraising tools to maximize impact.

The book is particularly relevant for organizations in developing countries and low-income regions, where resources are often scarce but community spirit is strong. Readers will learn how to set achievable goals, segment their audiences, plan successful campaigns, and involve volunteers, local media, and businesses in mutually beneficial collaborations.

By following the strategies outlined here, non-profits will gain not only financial resources but also a resilient network of advocates committed to advancing their mission over the long term.

Key Topics

Understanding the principles of community-based fundraising
Setting goals and designing tailored fundraising plans
Identifying and segmenting target audiences
Organizing impactful community events
Leveraging peer-to-peer fundraising networks
Building partnerships with local businesses
Training and supporting volunteers effectively
Engaging local media to amplify reach
Using digital platforms to enhance community engagement
Overcoming fundraising challenges in low-resource environments
Real-world case studies and success stories

Academic Value

This book offers both theoretical grounding and practical application, making it ideal for students, researchers, and practitioners in non-profit management, fundraising, and community development. The strategies presented are adaptable to a wide variety of contexts, ensuring relevance for organizations working in diverse cultural and economic environments.

Citation Formats

APA
Kazanskaia, A. N. (2025). Community-Based Fundraising. NEYA Global Publishing. https://doi.org/10.64357/community-based-fundraising-2025

MLA
Kazanskaia, Anna Neya. Community-Based Fundraising. NEYA Global Publishing, 2025. https://doi.org/10.64357/community-based-fundraising-2025

Chicago (Author–Date)
Kazanskaia, Anna Neya. 2025. Community-Based Fundraising. NEYA Global Publishing. https://doi.org/10.64357/community-based-fundraising-2025

Harvard
Kazanskaia, A. N., 2025. Community-Based Fundraising. NEYA Global Publishing. Available at: https://doi.org/10.64357/community-based-fundraising-2025

IEEE
A. N. Kazanskaia, Community-Based Fundraising. NEYA Global Publishing, 2025. doi: 10.64357/community-based-fundraising-2025

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About the Author

Dr. Anna Neya Kazanskaia is an internationally recognized strategist, educator, and author with extensive expertise in non-profit development, philanthropy, and social impact. As founder of NEYA Global and NEYA Global Publishing, she has authored a 100-book charity library aimed at equipping leaders, staff, and youth with practical tools for sustainable change. Her academic background in philosophy, law, and technology in education and management informs her mission to make accessible, actionable knowledge available worldwide.